Distributors go World Cup crazy after England reach semi-finals

The Three Lions are still riding high, prompting catering equipment dealer celebrations.

As the country rides a wave of football mania in the wake of England making the World Cup semi-finals, catering equipment dealers too have been swept up in the celebrations.

Many have taken to Twitter to get involved in the football carnival, with some laying on special offers during the competition.

For instance, EcoMax Catering is offering reduced prices on Hobart glasswashers “only available whilst England are in the tournament”.

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Furthermore, Alliance Online united both the World Cup and Wimbledon, tweeting: “Follow and retweet by the 31st of July for a chance to win a set of 12 Belvoir Hiball Glasses.”

Other dealers simply revelled in England’s win over Sweden on Saturday afternoon, with Eco Catering tweeting: “Awesome!!! Well done #England #WorldCupRussia2018”

While iFourDesigns director Paul Martin detailed: “Need to watch the game again! We look amazing! What a keeper! #itscominghome”

That jubilant call of England’s now-ubiquitous national song was a common theme among more dealers. Normanton Catering tweeted: “Fantastic result. It’s coming home @england #WorldCup18”

As did Sigma Catering: “It’s coming home” and ChillerBox: “Football’s coming home!!!!”

With the semi-final against Croatia looming on Wednesday night, it’s likely the catering equipment industry will continue to party with the rest of the country due to the footballing success – at least for the next few days.

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