Last month saw the Ali Group brand Dawson Food Service Equipment launch a Twitter account for its after sales department.

The account has been created to give dealers more understanding on the team behind service and spares and also keep stakeholders fully informed with engineers’ whereabouts, recent installations and special offers.

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Readers of the Twitter feed will also be kept up to date with stockholding and how to order spares.

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Dawson supplies the Comenda, Lainox, Mareno, Rosinox and Rendisk brands to the UK.