David Reynolds, the group commercial director of Maidaid, has decided to step down from his role.
Keen to emphasise the move is amicable on both sides, Reynolds wanted to move on to new challenges and is looking to stay within the industry.
Joining the firm in December 2013, he supported the existing team and helped to inject fresh ideas, new strategy and generally raise the profile of the Maidaid brand.
This seems to have had a positive impact on the warewasher and ice maker manufacturer, culminating in the brand winning three awards within the last 6 months from CEDA, ENSE and at last year’s Catering Insight Awards.
Other brand building ideas driven by Reynolds include bringing in England rugby team manager Richard Hill as a brand ambassador.
Reynolds told Catering Insight: “I have enjoyed working within the Maidaid team; the products are second to none and the team are not only professional and friendly. Julian Lambert and the team have a depth of knowledge that is hard beat within the industry. I have learnt a lot during my time there and trust that my efforts continue to bear fruit for months to come.”
He added: “I love this industry and I’m looking forward to generating similar strategic value for others within the industry in the near future.”