Cuisinequip lowers barrier to entry for induction

Cuisinequip is strengthening its offering with the introduction of the Eco-Kitchen series, a range of induction equipment aimed squarely at the medium duty market.

Eco-Kitchen represents a lighter-duty induction offering that provides an option for caterers looking to invest in good value and quality induction cookers — and gives distributor partners the chance to open up a different sector of the market.

Cuisinequip burst onto the scene two years ago as a sister company of premium fryer brand Valentine Equipment.

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Initially it launched with an offering based around heated displays and warming hobs, but last year it built on those foundations by introducing its own range of induction equipment.

The new line, which is designed for less intensive use than its higher-end range, consists of tabletop units that are available as single, twin or quad induction hobs. A free-standing quadruple induction unit is also contained within the range.

“We are marketing this as a medium duty range to provide a robust value-for-money range of induction products in less busy kitchens,” explains the company’s national sales manager, Steve Elliott, who told Catering Insight that its route-to-market for the line will be through the same range of catering distributors as the Valentine and Cuisinequip premium ranges.

With the foodservice industry more conscious than ever about becoming greener, more efficient and saving money, Cuisinequip is keen to tap into the growing popularity of induction among commercial kitchen operators.

More importantly, the intention with the launch of Eco-Kitchen is to make the technology more affordable and available to a great spectrum of caterers. A single 3kw tabletop induction hob is under £1,000, for example.

“The Eco-Kitchen range offers professional kitchens an affordable piece of equipment to reduce their energy consumption, increase their speed of service and improve the quality of their food,” elaborates Elliott.

“Cuisinequip prides itself on sourcing quality products that match Valentine Equipment’s core brand values and proposition, and this new range fits in perfectly with Cuisinequip’s current offering,” he adds.

Eco-Kitchen induction cookers come with rotary controls, pan indicators and a stainless steel case, providing ease of use and facilitating the cleaning and maintenance of the product, as well as providing peace of mind for the operator who can rest assured that they are still investing in a quality product.

All items in the range are covered by a 12-month warranty backed by Valentine Service.

Dealers and customers will have a chance to see the equipment up close at a number of forthcoming shows. This includes the Takeaway Expo at Olympia London on September 17-18 (stand T422) and the Restaurant Show at London’s Earl’s Court 2 Exhibition Centre on October 6-8 (stand E41).

The company hopes that distributors will immediately see the value of being able to introduce a high quality, medium duty induction offering to their customer base.

“Engagement with the market and dealer channel is showing improvement as time goes by,” remarks Elliott. “I am expecting a substantial increase in turnover by the end of the year from a standing start.”

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