Creeds expands into catering equipment sales

Bakery equipment supplier Creeds Direct has moved into larger premises, signalling a stronger push into the catering equipment sector.

The family-owned business has predominantly supplied bakers over the past 50 years, but recently it has begun offering catering equipment as more of its customers move towards retailing food to go.

In addition, many mainstream caterers are baking more in-house and pastry chefs, chocolatiers and confectioners in hotels and restaurants are demanding access to a broader array of equipment.

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Laurent Valbret, managing director of Creeds Direct, says the company grew 29% last year and the move to expanded premises was required to accommodate its growth.

“More warehouse space was needed and we grew from 2,400 square feet to 4,100 square feet,” he said.

“We left an old building full of memories but we now have plenty of space for future growth and a showroom with demonstration area. We can attribute much of our success to the fact that we have founded our business on excellent customer relations and we are welcoming those customers to pop in, say ‘hi’ and have a look around. ”

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