Heineken’s new Blade countertop beer dispenser impressed judges at last month’s Casual Dining Innovation Challenge Awards.
The unit was one of 13 finalists at the trade show-organised contest, and walked away with one of the gold awards as judged by an expert panel of restaurant and pub buyers, including Alice Elwes (Côte Brasserie), Megan Lewis-Thomas (Casual Dining Group), Chris Knight (Young’s & Geronimo Inns), Simon Xavier (The Restaurant Group) and Keith Bird (former chief operating officer at GBK).
Blade is designed to bring draught beer to the masses and let outlets serve a freshly poured pint of beer on any surface, or counter. This could mean draught is no longer limited to outlets that have space for a cellar, as the unit has a footprint the size of an A4 piece of paper.
The judges at Casual Dining Innovation Challenge Awards said: “This is a great, innovative product, opening up opportunities to multiple channels because of its efficient footprint; we loved it.”
The machines are said to be compact and lightweight machines, and can be set up on a counter top near a power source. Blade requires a pre-chilled keg to be fitted, plugged in, switched on and pressurised to then serve a pint at 2°C.
Currently, Heineken and Birra Moretti beer are available in 8litre kegs and Heineken has plans to extend the portfolio in 2018.