Countertop beer dispenser receives industry acclaim

Heineken Blade is currently available to dispense Heineken and Birra Moretti beer.

Heineken’s new Blade countertop beer dispenser impressed judges at last month’s Casual Dining Innovation Challenge Awards.

The unit was one of 13 finalists at the trade show-organised contest, and walked away with one of the gold awards as judged by an expert panel of restaurant and pub buyers, including Alice Elwes (Côte Brasserie), Megan Lewis-Thomas (Casual Dining Group), Chris Knight (Young’s & Geronimo Inns), Simon Xavier (The Restaurant Group) and Keith Bird (former chief operating officer at GBK).

Blade is designed to bring draught beer to the masses and let outlets serve a freshly poured pint of beer on any surface, or counter. This could mean draught is no longer limited to outlets that have space for a cellar, as the unit has a footprint the size of an A4 piece of paper.

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The judges at Casual Dining Innovation Challenge Awards said: “This is a great, innovative product, opening up opportunities to multiple channels because of its efficient footprint; we loved it.”

The machines are said to be compact and lightweight machines, and can be set up on a counter top near a power source. Blade requires a pre-chilled keg to be fitted, plugged in, switched on and pressurised to then serve a pint at 2°C.

Currently, Heineken and Birra Moretti beer are available in 8litre kegs and Heineken has plans to extend the portfolio in 2018.

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