With 21 months still to go until the doors open to Host 2017, over 700 companies, of which 42% are from outside Italy, have already occupied half of all available fair space.
All eyes are now on this next event, which will run between 20 and 24 October 2017 at the Fiera Milano.
The 2015 edition saw 2,010 companies from 47 different countries booking a stand, up 18% on the 2013 show.
Fourteen pavilions were visited by 150,968 industry professionals, a 17% rise from the 2013 exhibition.
The show is also gaining international interest, as 60,383 professional visitors came from 172 countries outside Italy to visit Host.
For the 2017 trade show, the SIC Salone Internationale del Caffè coffee and related equipment fair will dedicate a significant amount of space to emerging trends.
More space is also being set aside for cleaning, cold products, and vending as well as beverage-related equipment.