Newly-formed catering supplies outfit Cooksmill is feeling confident of shifting a few more knives this month after discovering that the majority of customers can’t remember when they last bought new blades.
The Salford-based outfit stocks a wide range of professional knives aimed at the catering market, but it also wants to appeal to domestic buyers. It has called for a ‘kitchen knife amnesty’ after research revealed that 50% of people can’t remember when they last bought new kitchen knives.
Cooksmill carried out the survey as it launched a professional knife range which it believes is the largest collection in the region. Through its wholesale warehouse and online retail shop, the range is aimed at both domestic and commercial buyers.
Part of its research involved investigating how often domestic knives are changed, said a representative of the firm.
“Any chef would tell you that a decent knife is crucial to culinary success and we know professionals take good care of their knifeware. But we wanted to know if the same applied to home chefs. We will all inevitably have some sort of chopping knife in our kitchen but we wanted to know how often they were replaced with a brand new one.”
The results revealed that 5% of people change their cooking knives every year, 19% every two to three years, and 23% every four to five years.
Some 53% of people admitted they can’t remember the last time they bought new knives. The firm said: “We were shocked at the results. We are urging people to tunr in their old, unvolved kitchen knives and replace them with a new one!”
Professional knife brands in Cooksmill’s portfolio range from Samurai-influenced Japanese blades to household names such as Wusthof.