Consultancy looks for ‘franchise’ licensing partner

FCSI consultancy Radford Chancellor Ltd is looking to gain a presence in Scotland and Ireland by adopting a franchise-style approach to expansion.

The company has decided that rather than go down the route of opening a regional office, it will seek to appoint someone willing to work as a partner within the business.

It says the person it brings on board will essentially have the opportunity to run their own business, but under the licence of the Radford Chancellor Ltd brand.

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“They would have access to all of our case studies, our collateral, our branding, our phones, business cards and intellectual property — all the aspects they need to run a business,” explains company director and founder, Radford Chancellor. “Fundamentally they’d be running it in partnership with us and adopting our high standards and protocols, but they would get to keep a large percentage of the invoice value.”

Chancellor said the role would suit someone employed as a catering consultant already, but who is keen to work independently and earn a higher fixed return for their efforts. He said the model was set up to ensure the partner earns back up to 70% of the value of the work they bring in.

“We have got financing in place that backs the business, so from that point of view there is no cost for them, he added. “If they complete work and they raise the invoice then theoretically we could pay them the next day rather than wait 30 days, so they have got that cash flow support, too. They will also get access to our CAD designers and all of our intellectual property and branding — we’re currently in the final stages of registering the Radford Chancellor logo as a registered trademark.”

Although the majority of Radford Chancellor Ltd’s work is carried out for clients in England and Wales, expansion into Scotland and Ireland fits in with a strategy to test the water further afield.

The company recently opened a branch office in Nairobi, where it has am experienced partner on the ground developing the East Africa region. In recent years, it has delivered foodservice consultancy projects for local clients in Kenya, Uganda, The Gambia and Nigeria.

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