Commercial Kitchen underlines quality attendees

Over one in three Commercial Kitchen visitors cited a corporate spend of over £500k.

The first edition of Commercial Kitchen attracted 1,723 attendees and has been hailed as a significant and overwhelming success by its organiser, Diversified Communications.

The only dedicated trade show for the catering equipment supply chain attracted big name catering equipment buyers, specifiers, distributors, and consultants from across the UK to the NEC, Birmingham, on 7-8 June.

Feedback from across the show floor has been full of praise for the launch and the high quality of visitors in attendance; with over one in three visitors citing a corporate spend of over £500k (10% reported over £5m).

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Partnering with CEDA also brought significant success to the trade show. CEDA director general, Adam Mason commented: “Commercial Kitchen proved to be a very rewarding partnership for CEDA in terms of business leads for our members and partners.

“We took enquiries from the end-user market in the UK and also for several international ventures targeting the UK and overseas.

“The CEDA Design Gallery, featuring the overall winners from our 2016 Grand Prix Awards, was a real hit with many of the visitors.

“CEDA was proud to be directly involved in the well-received seminars and we are already looking forward to building on our great relationship with the show’s organisers to support the development of an even stronger event in 2017.”

Visiting distributors included C&C Catering Equipment, Alliance, Gratte Brothers Catering Equipment, Brakes Catering Equipment, Bidvest Foodservice, Airedale Group, ScoMac Catering Equipment, Modo-CKD, Tailor Made CES, Direct Kitchen Equipment, Certa Catering Equipment Supply, BETTAquip, and YCE Catering Equipment.

Group event director Chris Brazier said: “What makes Commercial Kitchen so unique is that it brings together operators from all types of kitchens, allowing everyone to learn from each other and to see the full spectrum of products available for all commercial kitchens, whatever their size or need.

“From our speakers and exhibitors to the visitors themselves – the who’s who of the commercial kitchen industry were at the show doing business.”

Graham Kille, MD of exhibitor, Frima UK commented: “We had a great couple of days at Commercial Kitchen and met with many quality customers.”

Paul Anderson, commercial director at Hoshizaki Gram added: “The atmosphere and networking during the 2 days at Commercial Kitchen was of the highest order and the show enticed many from both near and far within the UK.

“We found it extremely pro-active, professional and allowed us to reach out to people that otherwise may not have attended, if it wasn’t for the dedicated focus the show portrayed.”

Sarena Harwood of Manitowoc Foodservice said: “Commercial Kitchen was a great opportunity for Manitowoc Foodservice and has definitely been a success for the team.

“The show not only provided an excellent quality of visitors throughout both days but was perfect for giving them further insight into our products, as well as gaining further brand recognition within the industry.”

Gary Evans, MD of Synergy Grill stated: “Commercial Kitchen was great. We showed the Synergy Grill to some big names, like Theo Randall and TGI Friday’s, which goes to show the calibre of buyers there. We’ve already booked for next year.”

Looking ahead to 2017, over 50% of the show’s 80 exhibiting companies have already rebooked (many have already requested to increase the size of their stands).

In addition, there has been significant interest from a raft of new companies ensuring that exhibition space will be expanded for next year.

Commercial Kitchen returns to the NEC Birmingham on 6-7 June 2017.

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