Commercial Kitchen 2017 increased quality visitor numbers

Commercial Kitchen 2017 attracted 1,775 attendees.Commercial Kitchen 2017 attracted 1,775 attendees.

Commercial Kitchen, the trade show focused on the UK’s catering equipment industry, enjoyed a successful second edition at the NEC Birmingham this month – welcoming 1,775 attendees over 6-7 June, slightly up on last year’s figure of 1,723.

The positive increase in attendance for 2017 included an 18% rise in the number of big spenders at the show (buyers with over £5m of purchasing power). The number of visitors who influence and/or authorise purchases was also up 8%; while nearly one in four said they are responsible for an annual corporate spend of over £1m.

The show attracted a widespread turnout of key distributors and installers, such as Airedale Group, Alliance, Arolite, Bidvest Hospitality Design, Brakes Catering Equipment, C&C Catering Equipment, Caterware, Certa Catering Equipment Supply, Court Catering Equipment, Direct Kitchen Equipment, Gratte Brothers Catering Equipment, H G Stephensons, KCM Catering Equipment, Lockhart Catering Equipment, Nisbets, ScoMac Catering Equipment, and Vision Commercial Kitchens.

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Other headline figures include a record onsite rebook, which saw 65% of exhibitors confirm their participation at the next edition before doors had even closed. Many have hailed Commercial Kitchen 2017 as a significant and overwhelming success – praising the quality of the ‘highly specialised’ buyers they did business with over the two days.

Summing up the exhibiting experience, Patrick Bray, MD of Regale Microwave Ovens, said: “We achieved the best results of any trade show that we have ever attended and look forward to exhibiting in 2018.”

Meiko UK regional sales director Peter Nimmo agreed: “It’s been a great show, very worthwhile. The footfall has been fantastic for us – with lots of good leads to follow up. We definitely have to be here again next year.”

Carpigiani UK sales director Scott Duncan added: “Commercial Kitchen show is really important to us, we wouldn’t want to miss it. It targets exactly the right specifiers, buyers and foodservice operators that we want to reach. We’re very happy to support our industry show as it continues to grow.”

Catering Equipment Ltd director Anthony Prestage said: “It’s the quality of the people that have come to our stand that’s most important. The visitors here are decision makers – CEOs, buyers and senior managers – exactly who we want to meet. It’s the best professional kitchen show in the UK today.”

Opening day highlights included panel-led discussions on kitchen design, and the important role of equipment distributors (featuring five of CEDA’s former chairs and chaired by Catering Insight editor Clare Nicholls).

Group event director Chris Brazier commented: “We’re absolutely delighted. The impact that Commercial Kitchen has made within the industry – and the wide support it’s received since its launch last year – is just incredible.

“The show has fast established itself as the 2 days a year where the industry meets, launches innovations and does business. It’s all about quality. And the quality of buyer, whether end user, project house, distributor, or consultant, was exceptional. No wonder so many of our exhibitors have already signed up for Commercial Kitchen 2018!

“A huge thanks to all our amazing exhibitors, visitors, media supporters and association partners. We’re already planning how to make your industry event even bigger and better. We look forward to seeing everyone there next year.”

Commercial Kitchen returns to the NEC Birmingham on 5-6 June 2018.

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