Classeq survey finds operators value warewasher simplicity over technology

Classeq warewashers have been re-engineered with simplicity in mind.

British warewasher brand, Classeq has undertaken a recent survey of pubs, hotels and restaurants regarding warewashing.

This indicated that operators prefer to have simpler, easy to use and reliable warewashing equipment over machines that have various features and wash options.

Over 75% of operators interviewed felt that technological advancement in warewashing has introduced non-essential features and unnecessary complexity, with 83% of respondents saying that they didn’t use all the programmes that feature on their machines.

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96% said that performance and reliability were more important to them than having the latest technology features when it came to influencing factors in the decision to buy a new warewasher.

According to Adam Lenton, marketing manager for Classeq: “The findings are a very strong indication that it’s not always about having additional features to a machine, often operators, are actually looking for a warewasher that is reliable, consistently performs, gets good results and more importantly is really easy to use, especially for the smaller independent operators.

“And, when it comes to purchasing new equipment, the survey also identified reliability as the top factor, followed by effectiveness and quality of wash and ease of maintenance. These are the elements that operators said were of most interest to them when specifying warewashing equipment for their establishment.”

He continued: “It’s all about the final results and the least stressful and most effective way of achieving a top-quality wash and finish to all crockery, in line with available space, footfall and cost.  Our ethos at Classeq is ‘Warewashing Made Simple’; this is not just our machines, and we aim to make buying from us or working with us an effortless experience at every stage. Our machines are ‘genius in their simplicity’ – we’ve listened to our customers and worked hard to strip out all the complexity that adds confusion and takes up valuable time.

“Our products have been completely re-engineered with this simplicity in mind, and the result is a range of machines that have been purposefully designed with a limited number of features and options to ensure that they really are simple to use.”

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