The Catering Insight Awards business development award recognises manufacturers or suppliers which have significantly developed their marketing or sales channels, establishing and progressing strong relationships with dealers, as well as providing added support or market development initiatives.
Therefore this year’s candidates are:
CED Fabrications has certainly developed its business this year, thanks to a merger with French counterpart, Tournus Equipement. The two companies see this as an excellent opportunity to further the growth of business both within the UK and internationally. Even prior to this move CED was enjoying an incredible period of success, posting nearly £12m turnover last year. Its bespoke fabrications offering has particularly grown, from £300,000 turnover a few years ago to £3m today.
Research into purchasing habits led to the creation of Electrolux Express Finance (EEF), a flexible and secure payment method that gives caterers access to instant finance options and next-day delivery when equipment needs urgently replacing. Dealers are at the heart of EEF, with partners trained on the platform and issued with ‘Partner Packs’ featuring how-to and video guides. Electrolux offered further incentive by implementing a tiered commission service for distributors who sell through EEF.
Fracino has launched an ambitious UK strategy driven by additional investment in resources to grow sales of its coffee machines. The creation of a first-ever field-based sales team has been supported by marketing initiatives to help elevate the brand to a more premium status. This is all underpinned by a focus on innovation and engineering that has resulted in the launch of new two 3 group semi and automatic gas machines, two 3 group lever machines, and the Hybrid Velocino2 espresso machine.
Rational has opened up a whole new market sector for itself this year with the launch of its XS SelfCookingCentre. Full performance and features are designed to be maintained within its compact footprint, which should suit any installation where space is at a premium. Rational has also formed closer ties with its sister company, Frima, to combine multifunctional appliances and save energy and resources. The firm grew 6-monthly Europe-wide sales by an impressive 9% for the first half of 2016.
Combi oven manufacturer Unox is meticulous in quality control, opening ever more component factories at its Italian headquarters to ensure reliability. This year it launched Mabix, a plastic components maker, joining last year’s detergent factory opening, Deltix. Between 85-90% of Unox ovens’ components are now produced in-house, and over 80 patents apply to the firm’s technology. In the UK it has added more staff including an active marketing chef and further technical support.
The electronic vote to choose the winner will open on Monday 31 October, when senior distributor representatives will receive an e-mail invite to participate.
The 2016 Catering Insight Awards is supported by Cedabond.
Tickets are available individually or for tables of 10 HERE.
For more ticketing or sponsorship information, contact:
0203 176 4226
0203 176 5632