Industry trade body CESA has secured 10 grants, worth £1,500 each, which will be given to each of its members exhibiting at the Host Milan exhibition in October.
The Association managed to access the funding from the Department for International Trade after lobbying on behalf of members.
Catering equipment companies wishing to exhibit and receive funding should contact the CESA office for the application form and details. The funding is through the Tradeshow Access Programme (TAP).
CESA is a DIT Trade Challenge Partner, meaning that it has met the Department’s stringent criteria for the support and delivery services that it offers its members. CESA will be exhibiting at Host and will be on hand to help British equipment exhibitors maximise the business opportunity.
“Host Milan is Europe’s leading Ho.Re.Ca show for catering equipment,” said Steve Goodliffe, CESA’s Export Group chair. “It attracts tens of thousands of VIP visitors. It’s a big opportunity for British companies to talk to key players from Europe and the rest of the world – and, indeed, from the UK.
“One of our key remits is to provide added value to UK companies looking to develop overseas business. The Association’s involvement in international shows, and leading UK exhibitions, has a proven track record of developing sales for members.”