CESA has developed two initiatives for Hotelympia 2018 to help visitors and equipment suppliers make the most of the show.
The equipment area at Hotelympia will have its own area – The Professional Kitchen Show – which CESA has helped the show organisers, Fresh Montgomery, to develop.
“The branding better reflects the dynamism and innovation of the equipment sector,” said John Whitehouse, who is both vice chair of CESA and chair of the association’s exhibition liaison committee. “Building our sector’s profile will ensure that equipment is at the forefront of visitors’ minds as they come to the show.”
Over 70 CESA members are already signed up to take part in Hotelympia 2018. “It’s a show that continues to deliver in terms of numbers and ROI,” added Whitehouse. “That’s why CESA and Fresh Montgomery have such a close relationship. Plus, our members benefit from a show rebate, as well as the activities CESA promotes before, during and after the event.”
The second initiative is an app that is currently in development and will be launched before the show. Its purpose is to make it easier for visitors to make the most of their time at Hotelympia, for example by highlighting relevant stands or suppliers.
Whitehouse concluded: “The app will help visitors focus on what they are interested in – which can only help the equipment companies they are looking to talk to.”
The app will be available to download from the CESA website.