CESA launches strategy seminars for execs

CESA’s Building Business seminars are designed to help catering equipment companies thrive in a challenging market.CESA’s Building Business seminars are designed to help catering equipment companies thrive in a challenging market.

CESA has launched a series of high profile seminars designed to help catering equipment companies not only prepare for, but also to exploit the unprecedented challenges the foodservice market is facing. The Building Business seminars are aimed at CEOs, MDs and business owners and are free to attend for CESA member companies.

The first seminar, ‘Strategies for an uncertain world,’ takes place on 25 October 2017 from 10:30 to 14:00, at the CESA Offices on Albert Embankment, London. The seminars will be led by well known consultant Martyn Drake. In this first one he will cover areas such as major trends and changes the industry needs to plan for, and how to define a company’s future.

Drake explained: “At the end of the session, delegates should have clear understanding of their greatest potential pitfalls and opportunities. They will have a vision of what their organisation needs to become in order to thrive in the future, and a clear idea of where they need to invest time, money and resources to achieve success.”

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CESA’s latest research identified five major challenges for its members: digitisation; margin erosion; recruiting and retaining talent; the circular economy; and the potential impact of Brexit.

“The full programme of seminars will cover all these areas,” said Glenn Roberts, chair of CESA. “We are in a period of unprecedented uncertainty. The seminars, which will be will be highly interactive and challenging, are designed for entrepreneurial, forward-thinking businesses. By helping them to anticipate the future we can help them to thrive.”

There are six Building Business seminars in the programme, running every 2 months from October. Places are free but are limited to 25 people per seminar.

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