Buying group Cedabond has announced the launch of ‘Ecobond’ — a promotion that offers its members best-ever prices on select warewashing machines from Hobart.
The group has just begun promoting the deal to its distributors, with finance director Barry Hallam commenting that the agreement offers distributors exclusive access to a range of affordable, high quality warewashers from the manufacturer’s Ecomax portfolio.
“We have called it ‘Ecobond’ because Hobart has agreed to give us an extra special price on it for our membership,” he explained. “The machines are not actually going to be badged Ecobond or anything like that, it is just a promotion to strengthen the working relationship between Hobart, Cedabond and our distributors.”
Hallam wouldn’t divulge the additional level of discount offered to members through the promotion, but said the improved pricing applied to four models within the Ecomax range.
“We are working in conjunction with Hobart to promote the Ecomax range through the distributorship to the end-user,” added Hallam, who said orders needed to be placed through Cedabond to qualify for the discount. “We will obviously monitor it and if it proves successful then the intention is to carry it on through the year.”
Hallam claims the attractiveness of the Ecobond promotion has already played a part in enticing two new distributors to become members of the group over the last seven days.