CEDA strategic plan takes shape

CEDA reports that consultation with its members, partners and foodservice operators over the last 2 months is proving invaluable in formulating the association’s 5 year strategic plan announced early in July.

Adam Mason, CEDA director general, has been ‘on-the-road’ meeting over 30 members to date, talking to partners and end-user associations, and garnering insights into what the industry wants from CEDA.

He said: “The feedback has been fantastic with members and partners talking about the added value of being part of CEDA, but also telling us what we can do to give them more.

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“There are common challenges they face that CEDA can help them to overcome; some to do with operational issues and others from legislation and technical constraints, and we are focused on delivering solutions for them.

“We have made it clear that we want to be able to support the foodservice operators who work with, or should work with CEDA, to get the best available and best value solutions for equipment.

“To enable this we have conducted a major piece of market research reaching out to 500 operators in the profit and non-profit sectors to find out what their priorities are when buying and maintaining equipment, how they choose to buy and what motivates the purchasing decision. The information is being shared with our members to support their business objectives and improve their service delivery to end-users.”

The CEDA Strategic Plan will be launched at the 2016 Annual Conference at St George’s Park. Mason has underlined it will be a flexible strategy that responds to changing national and international economic and business factors, and the challenges members, partners and the wider industry face.

He concluded: “Meeting so many CEDA members face-to-face in recent weeks has been invaluable in providing the feedback we need to continue the association’s evolution to be the ‘go to’ contact for end-to-end foodservice equipment solutions.”

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