CEDA has hired AMP Public Relations to step-up its social media campaigns, increasing reach, engagement and response to key audiences in the UK and beyond.
“CEDA has invested in a new website, which has already shown a marked improvement in engagement, so it’s natural we look to improve our digital communication through social media as well. AMP’s director Matt Rowlands has worked with CEDA on PR and integrated marketing for some time and will capitalise on this relationship and knowledge to take our social media footprint up to the next level,” commented Adam Mason, CEDA director general.
“CEDA’s integrated communications are reaching out to our members, potential members, partners, and more and more to the end-user market with key messages about the benefits that CEDA delivers. Our aim is to add information and comment that will benefit all those involved in the foodservice equipment sector. Through social media we also want to encourage response and debate in the UK and global foodservice sectors, and you will see our presence growing,”
As well as Twitter, Google+, Facebook and LinkedIn CEDA is adding to social media impact with channels through Pinterest and Flickr and more video content for YouTube.