CEDA names first director general

CEDA has recruited a senior executive from the Association of British Furniture Manufacturers as its first director general.

Adam Mason will begin the new post on September 1, working closely with the CEDA board and administration team to grow the association.

He has held senior roles with the furniture body for 11 years, most recently as commercial director.

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“I am delighted to take up this new post with CEDA and I look forward to adding real value to the association, the membership and the wider Industry,” he said today.

“I will work closely with the CEDA Board, Fiona and Peter to ensure that my knowledge of the industry is comprehensive and will use my extensive trade association experience to achieve the aims and objectives of the board.”

Mason’s first interface with partners is expected to come at the CEDA/CESA Catering Equipment Technical Conference in October and the regional meetings in November.

His mission will be to grow the membership, develop an outstanding package of services and drive recognition of CEDA distributors among caterers.

CEDA launched its search for a director general earlier this year after long-serving director Peter Kay announced he would be retiring following the company’s 2015 annual conference.

CEDA chairman, Jack Sharkey, this morning welcomed Mason to the new role.

He said: “Adam has been at the helm of a large trade association representing the membership and industry to UK government and the EU. He has developed effective strategies for membership recruitment and retention, international trade, events, exhibitions, PR, marketing, advertising and membership services.

“His strengths fit in perfectly with CEDA’s aim to represent the best catering equipment distributors in the UK and to be the ‘go to’ trade association for end-users in foodservice.”

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