As part of its recent rebrand, CEDA has launched a new, customer-focused website that reflects its values and direction for the future.
Whilst familiar content from the old website remains, the aesthetics and functionality of the site have been improved.
The front end of the website is designed to attract end users, operators and customers to learn more about the work that CEDA and its members do, as well as connecting them with members.
Some of the changes are subtle yet important in the consistency the association is trying to achieve across all its marketing efforts whether it be social media, email newsletters, exhibition banners and print correspondence.
The new CEDA branding, unveiled last year, takes centre stage on the new site. Part of this included coloured categories; design (green), equipment (red) and projects (orange) which is implemented across the website. Navigation on the desktop site takes the form of graphical icons, again in the new corporate colours, designed to bring to life and add interest to the content.
The biggest change is what is said to be a more streamlined and user-friendly ‘Find A Specialist’ section. This is one of the most used functions of the website and has been given greater prominence by making it the second navigation menu item. Once on the page itself, the way members are searched for is claimed to be more robust, and the results more specific. Sector, service, and region requirements are entered to bring users the most targeted results possible.
Another new feature is the gallery, which will act as a visual representation of member projects to highlight successes and bring together the best of CEDA.
In the members area, there is technical documentation, details on services, how to make the most of using the ceda brand and up to date industry information as well as a link to the e-learning platform. Members can also submit entries for the Grand Prix Awards here.
CEDA director general Adam Mason said: “We’re really pleased with the new site. It showcases the CEDA brand, its members and partners, and what it means to be a CEDA member in 2018 and beyond. It will be an invaluable tool for members.”
Mark Kendall, CEDA chairman added: “The new website is an excellent platform. It looks great and flows really well.”
The website was designed and built by CreationADM, the association’s PR and marketing partner. The project is part of the 3 year contract between the two companies and follows the CEDA’s rebrand last year.