When CEDA director general, Adam Mason, took to the stage at the association’s 2016 AGM, during its conference at the St George’s Park Hilton Hotel in April, the distributor audience was wowed by the far-reaching programme he revealed.

Unveiling a 22-point action plan which will see the association through the next 6 years until its 50th anniversary in 2022, Mason aimed to deliver an association that is “both industry leading and reflective of the industry and the membership that it serves”.

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According to new CEDA chairman, and PKS’ MD, Kevin Davis: “It was a really positive conference and we’ve received really positive feedback by the membership. I think we’ve raised the bar on where CEDA is currently.”

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The development plan is the result of a major consultation with all CEDA members, supplier partners, end user associations and over 1,000 operators over the last 15 months.

Mason detailed: “This was necessary because whilst CEDA had an overarching goal and target, the development plan now provides continuity and steps along the way as to how we achieve this.

“We have listened to the membership and delivered what they want, focusing on developing the culture of CEDA, what it means to be a member, and how we and our members are seen in the marketplace.

“We are aiming to enhance businesses with a portfolio of services that make our members stronger and more profitable, as well as developing individuals within member companies.”

CEDA’s chairman for the past 2 years, Vision Commercial Kitchens’ MD, Jack Sharkey, added: “We have launched a long term strategy for the development of CEDA and its members to ensure that it is here for the long haul.