CEDA’s new director general has spoken of his intent to build his understanding of the industry as quickly as possible as he bids to make sure the association is delivering the benefits its members want.
Adam Mason got a chance to address CEDA associates at the Catering Equipment Technical Conference in Daventry last week, his first major public interface with partners since taking the role last month.
Mason, who previously served as commercial director for the Association of British Furniture Manufacturers, admitted his knowledge of the industry “needs to be improved” but said he was enjoying getting to know everyone from the catering equipment community.
Taking to the stage, he said: “I have been in situ for five and a half weeks now. It has been a very busy time, it has been a very enjoyable time, and my thanks go to the members, the partners and people from the wider industry I have met so far for the welcome I have received.”
Mason said the conference was a “great opportunity” for him to meet with members, put names to faces and learn about their businesses.
“The three questions I’ve asked everybody are: please tell me about you; please tell me about your business; and please tell me about your relationship with CEDA,” he said.
“My personal background is in trade associations, so I know what a successful trade association does, I know how they operate, I know what they need to deliver to their members and their partners in order to maximise performance.”
Mason’s role began on September 1 with a remit to grow the membership and enhance the package of services that CEDA offers.