CEDA actions marketing change

Creation ADM was instrumental in the development of the new CEDA branding.Creation ADM was instrumental in the development of the new CEDA branding.

CEDA has appointed Manchester-based full service agency Creation ADM as its new PR and marketing partner to help the association drive growth and increase awareness in the foodservice and hospitality industry.

Following a competitive bid process, Creation ADM was selected to manage all aspects of CEDA’s marketing activities including design, PR, email marketing, web design and social media on a 3 year contract. The two organisations have already worked successfully together in the development of CEDA’s new branding which was launched in June this year.

The PR agency’s brief covers multiple areas including: increasing industry awareness of CEDA as the trade body connecting the diverse areas of design, projects and equipment; achieving a level of recognition in the industry such that the supply chain aims to use CEDA member companies; promoting CEDA members and the work that they undertake; and increasing the association’s overall membership.

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Commenting on the contract, CEDA director general Adam Mason said: “Creation ADM did an excellent job on our rebrand and it was very well received by both members and the industry. Its broad portfolio of clients and the quality of the ideas the company presented for our growth strategy meant that it received a unanimous vote from our selection panel.”

Gary Young, creative director at Creation ADM said: “Working on the rebranding and repositioning of CEDA was hugely rewarding and we are delighted to have been appointed to continue this process. There are exciting times ahead.”

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