Caterparts embarks on sales drive

Spare parts specialist Caterparts has brought Robin Coates in as its new national sales manager.

The firm’s technical development manager, Matt Titchener, detailed: “For all of Caterparts’ 25-year trading history we have relied on mail and email marketing to get our message across to customers new and old.

“However, we realised some time ago that our next step must be to appoint an established and experienced person to head our national sales effort. We have been searching for someone that has the same business approach as that established by Caterparts. At last we have found the perfect match in Robin.”

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Coates has over 30 years’ experience of the commercial catering market and has a developed long standing contacts from his time in the industry where his experience has ranged from (running/managing/owning) a service company, project management, national account management and advising customers on machine specification.

Titchener added: “All at Caterparts feel excited at the prospect of working with Robin as we are certain we have found the right person at the right time in the development of our company.”

Coates commented: “Joining Caterparts is an exciting prospect. I am looking forward to the challenge of developing and building the Caterparts business taking it to its next level. The brief is to ensure all our existing and new prospective customers receive a first class service coupled with competitive pricing within the UK distributor and dealer network.”

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