Catering supplies firm books £2m sales in first year

High-end tableware and kitchen equipment firm Goodfellows has clocked up sales of £2m in its first full year of trading, the company has revealed.

Husband-and-wife-team Paul and Valda Goodfellow set up the venture two years ago after leaving their roles at Bunzl, which had previously bought CCS, their last catering equipment company.

The 16-strong business, which operates a showroom in central London and an office and warehouse in County Durham, has built up a loyal customer base of top chefs and eating establishments after developing a portfolio of unique front-of-house products.

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“We were never looking for flash in the pan growth, but reaching a £2m turnover in such a short space of time is testament to the great team of people we have in place, and a belief that the market was ready for a high end supplier with the focus on quality, innovation and customer service,” Valda Goodfellow told The Journal.

She said one of the biggest surprises had been how quickly the company’s export business has taken off, with orders coming in from countries such as Australia, China, Saudi Arabia, Sweden and Switzerland, Saudi Arabia.

“Chefs who have moved abroad to further their career still come to us when they are looking for something special, and our website seems to be a big draw,” she said. “The other factor in our success has been our bespoke approach and attention to detail, for instance we regularly commission our bone china manufacturer in Japan to create unique designs for some of the best hotels in the UK.”

Goodfellow added that the growth of the turnover to £2m from virtually a standing start had put the business on solid foundations and revealed that the company was also busy working on some “exciting but top secret” TV show work, which should lead to it creating more jobs.

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