Catering spares firm grows business to £4m

A company that specialises in supplying commercial coffee machine parts to the trade has revealed that it is on track to do almost £4m in sales this year.

Jaguar Espresso Systems, which is based in Reading, has seen growth off the back of catering and coffee companies requiring espresso machine spares, water filters, installation accessories and barista supplies.

The firm has also revamped its brochures over the past year and attributes that move — plus the adoption of new marketing techniques — to the 20% growth in business it has seen.

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Helen Taylor, director at Jaguar, says that it teamed up with Banbury company Catalogues 4 Business to design and print its three main brochures, including its annual barista products catalogue.

“For this financial year, we will be turning over close to £4m,” she said. “I am confident that C4B have played a large part to help us generate 20% of that turnover, which at the moment is looking like nearly £800,000.”

Jaguar’s catalogues now have all new design and photography and have increased significantly in size. It now plans to implement a new e-commerce site.

Jaguar is the exclusive UK agent for Iberital espresso machines and grinders, and distributes spare parts for Bravilor and Bunn machines among others.

Ian Simpson, managing director at Catalogues 4 Business, said the importance of offline marketing has come back into play for many companies.

“With such a heavy focus on the digital channels the personal touch of networking and tangible sales materials has been missed. Catalogues are still truly valued by the consumer, and more importantly bring in the sales for the company distributing them,” he said.

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