The Catering Insight Awards business development award recognises manufacturers or suppliers which have significantly developed their marketing or sales channels, establishing and progressing strong relationships with dealers, as well as providing added support or market development initiatives.
Therefore this year’s candidates are:
Foster brought augmented reality to the catering equipment industry this year through a smartphone app that helps dealers articulate the key features of its +stayclear condenser by giving users a unique view of the inner workings of the system. The tool illustrates the effect that such technology can have on the performance of equipment in a completely interactive way. The refrigeration manufacturer also redeveloped its online portal for dealers, producing a user-friendly platform rich with information, including dynamic specification sheets and Ecodesign details.
Hobart Warewash officially rolled out its Focus Plus 5 dealer platform this year following extensive conversations with almost 200 distributors on what it should entail to drive their businesses forward. Focus Plus 5’s functionality, which is all accessed via a bespoke dashboard personalised with current trading data and admin support for each site, enables partners to search and compare machines, and access sales support material packages. The investment has seen dealers receive enhanced product support and business development tools alongside tangible commercial benefits.
The integration of fellow Middleby Group business Britannia Kitchen Ventilation has led to IMC transforming its factory and introducing new efficiencies to bolster capacity. New state-of-the-art machinery has reduced production time and resulted in a 60% improvement in productivity, which has translated to improved service for dealers. IMC also has an electrical department to test the lighting and control systems of ventilation units, thereby bringing what was an outsourced service in-house, while the launch of new bottle cooler lines has given dealers extra product choice.
Precision has grown its engagement with dealers over the past year, which is reflected in the volume of prestigious projects it has been involved with. The creation of a Revit BIM configurator, following conversations with business partners, now offers kitchen houses complete flexibility when planning its refrigeration into kitchens given there are 12,000 different standard configurations in its range. Additionally it has maintained its high rate of product development, with the latest version of its compact undercounter achieving an A rating for energy efficiency.
RH Hall has increased support for dealers over the past year through product testing, menu development and training, as well as making investments in its factory to grow its bespoke solutions offering. The company expanded its Crown Verity range of professional BBQ systems, providing a complete solution for dealers with customers that want to take their kitchens outdoors. To support this push, RH Hall ran a series of dealer roadshow events and secured product endorsement from the Craft Guild of Chefs.