Caterfix takes first steps into e-commerce

Caterfix’s new website is selling over 2,000 pieces of reconditioned equipment.

Peterborough-based distributor Caterfix has launched a new website, which for the first time in the company’s history, features an e-commerce section for its reconditioned equipment.

The site highlights all the reconditioned products the dealer has in stock at its warehouse, with full individual specifications and pictures.

With over 2,000 appliances currently available, for the first time the new site offers Caterfix customers the ability to order online and arrange delivery across the UK.

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MD Ajaz Akhtar told Catering Insight: “In the marketplace now you have to have an e-commerce website.

“We think we’ve got a good product at a good price with our reconditioned offering, we just haven’t had the right marketing tools until this point to really take the company from a walk-in regional business to an online national or international business.”

He believes that the e-commerce step will open up the business to custom further afield, adding: “If we can get on the first page of Google when people search for used catering equipment, then we will sell lots of stock.”

The new site’s homepage features a comprehensive video profiling the Caterfix business and its offerings, plus a news section will keep visitors up to date with the latest happenings at the firm.

Currently the distributor is promoting a ‘Spring Sale’ on the website, featuring discounts on reconditioned appliances including pizza ovens and prep counters, bain maries, salamanders and refrigerators.

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