Coffee machine specialist Caffeine Ltd has appointed Tim Westmacott as service manager and Dave Short as senior engineer.
Westmacott has 26 years experience in the industry, covering a wide variety of roles from field service engineer, operations director and 5 years as account manager/director.
20 years ago he worked with Caffeine Ltd’s MD Justin Stockwell at Chevron Ltd.
“We have a fantastic opportunity to deliver excellent customer service within the espresso coffee market, where most are currently failing,” said Westmacott.
“The premium coffee market has been growing rapidly for some years now and it shows no signs of slowing in the foreseeable future. I think we can build an equipment and service solution to compete with the very best.”
Westmacott brought in Dave Short, who was his ‘right hand man’ at their previous company. “Dave shares the same ideas and ethics I do about field service and the best way to deliver this to the customer. He’s integral to our plans for the future and will be a major asset to Caffeine.”
Short entered the foodservice industry 25 years ago, with 13 spent in the coffee sector. “When Tim introduced me to Justin, I was very impressed with his vision of creating an in-house service operation that sets the standard in the UK,” he said.
“It’s going to be hard work to begin with, but I’ll initially be working out in the field alongside our distributor partners to get a complete picture of our customers’ requirements.
“As the speciality coffee market increases, we need the expertise to ensure that we have the right equipment set up and maintained correctly to provide the best quality coffee to our customers.
Stockwell added: “I’m pleased to have signed two of the most experienced coffee service specialists to the Caffeine team.
“We are totally committed to providing the best customer support and these guys will really help us deliver it.”