British brands collect 2,600 sales leads at show

The 14 British catering equipment suppliers that took part in last month’s Gulfood exhibition collectively generated a record number of leads during the course of the show.

A ramp up in hospitality projects in the Gulf, especially the UAE, as well as a strong presence from equipment buyers in markets such as India and North Africa, lead to British firms seeing a high level of interest in their products.

CESA, which organised the British contingent at the Dubai show, said that a total of 2,641 leads were generated over the five days that the show was on.

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Gulfood remains the primary foodservice exhibition for the Middle East and with the size of the market now estimated to be worth $9 billion (£5.4 billion) it is little surprise that British companies are keen to flex their export muscle.

CESA was appointed by UK Trade & Investment as the Catering Equipment Group Organiser for this event, which saw a higher number of companies given funding support to attend the show.

Nick Oryino, chair of CESA, said that as well as the high level of sales leads, the show had other positive outcomes for the organisation, too.

“During the Show CESA representatives had detailed discussions about future collaborative work, for example in relation to the CFSP training programme, with organisations such as NAFEM and FCSI EAME,” he said. “Trade organisations are much stronger, and our influence is much more effective, when we are working together, both nationally and internationally.”

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