The British public is eating out more often than they have in two year, according to a Yougov survey conducted in June on behalf of Horizons.
The country may be wallowing in a double-dip recession, but the average British adult ate out 2.77 times in the two weeks of the study period, compared to 2.02 times for the same fortnight in 2011.
The frequency of eating our may have risen, but the price per meal has fallen over the same period to an average of £12.30, including drinks, compared to £12.69 a year ago.
Horizons’ director of services Paul Backman said: “It is surprising, given the difficult economy and the fact that retail spending remains low, that the respondents to our survey are still eating out on a regular basis, and in fact more regularly. Pub restaurants and takeaways are the most popular choices, perhaps as diners downgrade from more expensive establishments.”
“The fact average spend has fallen is evidence of continued cost cutting – forgoing a course, ordering a glass of wine instead of a bottle, or opting for a sharing dish. The amount of discounting in the sector has also driven down average spend. Pub restaurants, and the large chains in particular, have also been very successful in reducing their prices to improve footfall. Average spend in pub restaurants has fallen from £15.80 in January to £13.28 in June 2012,” he added.