Brita hires director to build equipment sales

Brita Professional has appointed a new head of sales to front its commercial water filtration business in the UK market.

Miles Dawson, who joins the company from Britvic, where he was commercial controller, will lead the company’s business development activities as sales director.

He has 15 years’ experience in senior management roles in the soft drinks industry, the firm said.

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Clive Seabrook, managing director at Brita UK, commented: “With a proven track record of delivering growth with some of the world’s biggest consumer brands, Miles Dawson is a valuable new addition to the Brita team. His role is to develop our strong position in the commercial filtration market and to enhance our customer relationships.”

Brita started the professional line of products 30 years ago and it now manufactures filters under the Purity brand. The products are available as large filters and in cartridge format.

Its technology is used within a wide range of catering equipment including coffee and vending machines, combi ovens and water coolers.

Dawson said he was excited about joining up with such a trusted brand. “I’m looking forward to building on BRITA’s success, using my expertise to add to the team’s years of experience and helping operators to look after the quality of their water and ultimately their profitability,” he said.

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