Brita Professional has raised over £24,000 for Project Waterfall this year, donating £20,000 directly to the initiative, with £10,000 coming from professional filter sales between January and August, as well as raising funds at London Coffee Festival 2016.
This has helped the charitable initiative raise over £285,000 this year – a record-breaking total.
At the London Coffee Festival, Brita worked with Project Waterfall to set up ‘hydration stations’ where festival goers could rehydrate themselves with filtered water. For each cup or bottle filled, a donation was requested for the cause.
Since the partnership with Project Waterfall began in 2015, the water filter expert has contributed over £45,000.
Miles Dawson, sales director, Brita Professional commented: “Thanks to everyone who has supported Project Waterfall this year. Whether it was because you bought a professional filter, or raised money through an event in your coffee shop during UK Coffee Week, these funds make a massive difference to the daily lives of people linked to the coffee supply chain.”
He added: “90% of coffee is grown in developing countries where 60% of people do not have access to safe, clean water. It’s really important for us to support and give back to the communities of the industry we work in.”
Jeffrey Young, chairman of The Allegra Foundation and CEO of The Allegra Group remarked: “I’d like to extend a huge thank you to the Brita team for their dedicated support of this important cause. With their help, Project Waterfall has been able to deliver essential water and sanitation to even more coffee growing areas.”
In 2016, Project Waterfall funds have helped a number of initiatives including projects in Ethiopia, where 51% of the rural population don’t have access to clean water. Projects in Toke Kutaye and Chelia districts aims to reach 24,500 people by 2018 providing them with clean water.
While, in Ethiopia’s capital, Addis Ababa, Project Waterfall is funding an initiative that’s providing lifesaving water, hygiene and sanitation to the Tsehay orphanage.