As the 2018 edition of Hotelympia begins today at London’s ExCel, the show revealed it is set to fully rebrand as the Hotel, Restaurant and Catering Show (HRC), returning to its original 1935 identity.
The move is designed to lend greater clarity to the event’s offer and further reinforce its relevance to the entire hospitality and foodservice sector.
This year’s show already introduced four new co-located show brands under the Hotelympia umbrella, in the form of The Foodservice Show, The Professional Kitchen Show, Interiors and Tableware Show, Hospitality Tech Show and Café Commerce. They will all continue as pillars of the HRC proposition, sitting alongside chef competition, International Salon Culinaire.
Organiser, Fresh Montgomery, has committed £150,000 of investment to create a hospitality and foodservice hosted buyer programme, offering 500 delegates complimentary travel to, and accommodation at the venue, with a bespoke business matching tool ensuring an agenda of exclusive one-on-one meetings and networking events with top-level buying personnel.
Suppliers will be able to nominate key buyers ahead of time to ensure they get their products and services in front of those with the highest level of purchasing authority.
Furthermore, the establishment of Crossrail’s new Elizabeth Line, fully open in December 2019 should mean the 2020 event is accessible in 10 minutes from central London.
HRC portfolio director Ross Carter commented: “Ever since the new organising team took on the task of revitalising the industry’s biggest showpiece event, we have been in constant conversation with key associations, exhibitors and visitors, in a move to refine the content and formats, all for the benefit of our vibrant and exciting industry.
“I’m confident that with the changes we have made to contemporise and focus our offering – putting the opportunity to connect and do serious business front of mind – we have created a not just market-leading, but market-defining experience. The event has never lost sight of its long and illustrious heritage, but will now evolve to help meet the unique challenges and opportunities of today.”
For this week’s show, Hotelympia highlighted some of the product launches happening throughout the exhibition. In the Professional Kitchen Show area, specialising in catering equipment, this comprised: the WashSmart app by Hobart Warewash (stand 1350), which Control Multiple warewashers from a phone or tablet; the Mareno iChef touchscreen cooking range from Grande Cuisine (stand 1440); Carpigiani’s new compact 161 ice cream maker (stand 1910); and Hoshizaki’s Snowflake Gen II refrigerated drawer unit.
Launches under the spotlight in the Hospitality Tech Show include the Waste Master waste treatment decomposer by Ecowastemaster (stand 3040a), while the Interiors & Tableware Show features copper coated cutlery from Amefa (stand 2304); the vintage-style crystal glassware Mixology collection by Luigi Bormioli /Artis (2420); and the Equilibrium kitchen knife by Grunwerg (stand 2930).