BREAKING NEWS: Frima brand is rolled into Rational

The VarioCookingCenter will now be produced under the Rational brand.

Rational has amalgamated its two product lines, the Rational combi-steamer and the Frima VarioCookingCenter unit, under the Rational umbrella brand.

The Landsberg am Lech, Germany-headquartered manufacturer feels that this step means it can better address the needs of the market, and as a product specialist, solution provider and consultant, always offer its customers the appropriate tool for hot food preparation in professional kitchens.

Furthermore, it believes that by combining the SelfCookingCenter and VarioCookingCenter units, almost all cooking challenges in a professional kitchen can be met.

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Markus Paschmann, CSO at Rational said: “Our customers in commercial kitchens are increasingly seeking appliances, complete solutions and top services to suit their exact requirements, in as a simple a way as possible, and from a single source.”

While Michael Fuchs, chairman of the Frima management board, added: “The SelfCookingCenter and the VarioCookingCenter are a well-co-ordinated team when it comes to meeting the requirements of our customers’ modern kitchens.”

The company stated that the customer consultancy and service of both organisations are therefore enhanced so that Rational can better and more effectively serve its customers. It reported its combined solution consultancy comprising the combi-steamer and VarioCookingCenter is becoming increasingly important for large kitchens as well as casual dining catering.

The technologies of both product lines will continue to be developed in parallel and they will also be produced in tandem at the same factories as before.

Rational also detailed the amalgamation should mean it can better respond to the needs of the market for complete solutions and process optimisation.

In this regard, Paschmann commented: “Our principal objective is to continue inspiring our customers in a quick and straightforward way.”

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