Brakes strengthens Scottish division

Brakes Catering Equipment’s channel head Kevin Finlay is spearheading the dealer’s Scottish expansion.

Wholesaler Brakes’ specialist equipment supply and projects arm, Brakes Catering Equipment, is to expand its operations in Scotland.

This follows the group’s launch of ‘Brakes Scotland’ last spring, which is dedicated to promoting Scottish produce.

The company’s channel head, Kevin Finlay detailed: “In addition to working in partnership with a great number of local authorities across Scotland, Brakes Catering Equipment is now involved in tendering for a number of other large contracts in Scotland, with the valuable support of some of the country’s leading equipment manufacturers, such as Falcon and E&R Moffat.

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“We are growing our sales force with the addition of new staff, including a national sales executive working from our Newhouse depot, to further support the corporate and independent sales teams and ensure that we provide the very best service when it comes to the supply of both light duty and capital equipment.

“Our bespoke projects team is already active across Scotland, and is set to become even more conspicuous, providing chefs and caterers from all sectors with expert advice on choosing the right option for their business, whether they are looking for a refresh or a full scale refurbishment.”

Tina Carter, marketing manager of Brakes Catering Equipment, added: “Our portfolio of Scottish suppliers, both food and non-food, is growing rapidly across all product categories enabling us to constantly enhance our service to the catering trade.

“A small selection of non-food packaging suppliers, which includes Borders-based RP Adams and Edinburgh manufacturer Vegware, is also helping to ensure that we keep close to the heart of our markets.

“Making customers aware of what we have to offer via face-to-face customer engagement remains a vital element of our proposition and next week we have a coffee event at our Newhouse super hub showcasing our Arriba coffee brand. All are welcome to attend the function, which will bring food and non-food together under the one roof and showcase the best that Brakes has to offer across both categories.”

Finlay concluded: “These exciting new developments further reinforce Brakes’ commitment to Scotland, demonstrating a real investment in its economy, its businesses, and its people.”

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