Amazon Business signs up to back Hotelympia

Amazon Business is an official event partner of Hotelympia 2018. (Photo Illustration by Matt Cardy/Getty Images)

Amazon Business has signed up as an official event partner for this year’s Hotelympia trade show, taking place at London’s ExCel on 5-8 March.

This marks the next step in the online giant’s move into the foodservice market, following the UK launch of its trade arm last April. Since then, Blanco Professional signed an agreement to be the first major sector brand to have its light equipment sold through the portal last October.

Head of business development for Amazon Business UK, James Wilson said: “Since launching in the UK in April 2017, Amazon Business has grown to serve over 100,000 business customers, with more than 30,000 sellers having accessed this sales channel and millions of business-relevant products available for purchase.

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“The foodservice sector is a key part of the B2B segment that we serve and we hope this partnership demonstrates our commitment to both customers and suppliers in this area.”

The Amazon Business team will be based on stand 2110 at Hotelympia, part of the newly established Interiors & Tableware Show, and they will be on hand throughout the 4-day event to demonstrate to visitors the benefits of becoming a certified business seller. These are said to include: business-specific pricing, automated free invoicing, European logistics capabilities and advertising and sponsoring solutions.

Hotelympia portfolio director, Ross Carter believes the partnership will have far reaching benefits for exhibitors and visitors alike. “At a time when everyone is examining their cost base, the digital route to market – offering lower risk, higher visibility and greater autonomy for suppliers – is an incredibly important consideration, which is why we welcome this partnership, forged with a true giant of digital commerce.

“A newly established and rapidly growing sales channel for a wide range of foodservice equipment, appliances and ambient food products, Amazon Business can help suppliers tap into more than 100,000 small, medium and large business customers in the UK alone.”

Registration is now open for Hotelympia as the event introduces four contemporary shows, united under one roof, as part of a fresh new identity: The Professional Kitchen Show, The Foodservice Show incorporating Café Commerce, Hospitality Tech Show and Interiors & Tableware Show.

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