Alistair Farquhar has now joined Welbilt in the role of EMEA specification manager – consultants and specification, as Catering Insight’s sister publication, Foodservice Equipment Journal revealed.
He was formerly UK country manager at Ali Group cooking equipment manufacturer Ambach for 4 years.
In his new role, Farquhar will reporting to Welbilt’s VP sales for northern Europe, Peter Hunkemoeller. The firm believes he will play an important role in the business development team.
Farquhar will work primarily in the UK, but also across Europe, the Middle East and Africa to gain specification of Welbilt equipment into consultants, hotel chains and targeted projects.
Hunkemoeller said that the appointment was a boost to the company given its efforts to improve its market position over the past year.
“Welbilt has worked hard over the past 12 months to increase awareness within the industry of its leading brands such as Convotherm, Merrychef and Frymaster. The addition to our team of someone with the experience and knowledge of Alistair will hopefully help convert this increased awareness into further specifications, which we will look to feed back through our dealer network in the UK and in EMEA.”
He added: “I know that Alistair is excited to be joining Welbilt with its innovative and class-leading brands, and I am delighted to welcome him to the team.”
Click here for the full story on the FEJ website.