Carpigiani, the Ali Group-owned manufacturer of commercial ice cream equipment, has taken the unprecedented step of opening its own museum.
The museum, which is based in Bologna, is the first museum dedicated to the “history, culture and technology of artisan gelato”.
“The objective of the Carpigiani Gelato Museum is to become a point of reference for the sector, to highlight the roots and history of this quality food and the gelato artisans that produce it, bringing excellence, creativity, and flavour to customers worldwide,” explained Romano Verardi, president of the Bruto and Poerio Carpigiani Foundation, which was behind the venture.
The museum space has been carved out of the current Carpigiani HQ, which is built around a central garden that connects the various areas of the building including showrooms.
The site houses more than 20 original machines as well as 10,000 historical images and multimedia presentations that visitors can view as they move through the museum.
Carpigiani was acquired by Ali Group in 1989 and today it has branches in a dozen countries around the world. It is reported to make sales of almost £120m and employs 400 staff globally.
Carpigiani was originally founded by Bolognese brothers Bruto and Poerio Carpigiani, and the Foundation created in their name was established last year to celebrate their achievements.
“We are proud that the museum is opening only a few months after the institution of the Foundation,” said says Andrea Cocchi, general manager of the Carpigiani Group. “The challenge is now to reaffirm the historical memory of our roots so as to strengthen our future, leading us to progress, innovate, and expand our culture.”