Wood-fired pizza oven manufacturer Alfa Pro has opened the doors to the new Alfa Academy training facility at its headquarters in Anagni near Rome.
The academy is divided into two main areas: one is dedicated to distributors and resellers of catering equipment where Alfa’s current and potential customers from all over the world will being trained on product knowledge from a technical, culinary and marketing viewpoint.
The other areas is devoted to preparation and cooking and is aimed specifically at pizza chefs and cooks who want to find out all the secrets of wood-fired cooking.
The first event took place on 13 June, where 15 pizza restaurant business professionals participated in improving their skills thanks to the teachings of the in-house pizza chef and what are said to be highly qualified personnel.
The event features follow-up workshops, sharing of past experiences, success stories or expectations. Alfa head of business Sara Lauro said: “We are convinced that the training, the sharing of our experiences and the confrontation are key in an ever-changing business like ours. Opening our doors to our customers to let them feel Alfa’s spirit and help them in selling, is something we really believe in.”
At the end of each day a certificate of participation in the workshop is issued.