A very real distribution story

These are changing times for the catering equipment market.

Operators are demanding better, faster, more efficient machines, often at cheaper prices than they have paid in the past, sustainability issues are altering the way organisations make equipment choices, and the ever-blustery economic climate continues to dictate both short- and long-term decision-making at the most micro of levels.

Without any shadow of doubt, there is a degree of transformation taking place that means no company, however big or small, can afford to take their eye off the ball.

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Yet for the all the unpredictability and uncertainty that the industry has been forced to contend with, there is one element that has remained constant throughout all of this: the role of the distribution channel and its unwavering importance.

While manufacturers ultimately design and produce the equipment that gets used in the market, the very task of getting it to its final destination would be a lot more complex — not to mention expensive — if it wasn’t for the thousands of intermediaries that operate up and down the country.

From the design consultants charged with specifying the most effective kit for a particular environment to the dealers, distributors and kitchen houses that offer everything from installation and fabrication services to comprehensive after-sales and warranty support, the indirect channel is the nucleus of the industry.

Like any sector that traditionally relies on a series of channel tiers to facilitate product flow, there are innumerable dynamics and forces that shape the way in which the different layers of the supply chain behave, interact and, ultimately, do business.

And this is precisely where Catering Insight comes in.

Catering Insight is the monthly business magazine and daily-updated website for the vital and vibrant community that you, by assumption of reading this, are part of.

Catering Insight will report on the latest technological innovation and trends in catering equipment, and investigate the commercial opportunities this equipment presents to dealers, designers and specifiers.

It will provide catering equipment professionals with a platform to discuss, debate and keep abreast of the main news and trends affecting the market.

And with everything from analysis of manufacturers’ UK dealer plans to interviews with the industry’s key movers and shakers in each issue and online, Catering Insight will offer a unique opportunity for equipment manufacturers and prime importers to speak directly to those companies who play a hugely influential role in selecting and delivering commercial kitchen equipment.

If you would like to receive your monthly copy of Catering Insight — which is free to all members of the catering equipment community — then simply click here and fill in your details.

In the meantime, if you have any news that you wish to share about your company, would like to see a particular topic addressed or simply have something you want to get off your chest about the catering equipment market, feel free to give me a call on +44(0)203 176 4234 or email: andrew.seymour@itppromedia.com

I look forward to hearing your views!




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