On 13-14 October, 26 foodservice professionals representing 15 leading catering equipment distributors and kitchen design houses visited the new Frima factory extension, in Wittenheim, Alsace.

The new factory has doubled the company’s production capacity and has been built to keep up with increasing demand for the multifunctional VarioCooking Center cooking technology.

The companies represented on the trip were Aggora, Salix, Airedale, InStock, Little Duffy, Garners, Allsop and Pitts, Catering Equipment Solutions, Caterfix, Peniston, BBCS, QCM, Milestone, Wilcox Burchmore and PCD.

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Frima UK’s MD Graham Kille commented: “These trips give our partners the chance to get training on the VarioCooking Center and learn about our business and the partner programme.

“There is also the chance to network and find out about the opportunities and issues they face in designing modern commercial kitchens.

“The trips are very popular and, as our dealer partner network grows, we will be arranging more of them.”

The factory extension features a new production hall with an additional assembly cell and state-of-the-art logistics.

The training centre where the visitors were based has also been completely refurbished with the latest IT.

David Iacono of Caterfix summed up the trip in one word: “Fantastic.” He added, “Like many people we are very busy and taking two days out wasn’t easy – but this trip was completely worth it.

“We were well looked after and it really helped us understand more about the Frima technology.

“The VarioCooking Center is a remarkable piece of equipment. I think, in 10 years’ time, Frima could be as big as Rational.”

Kille added: “The demand for hi-tech, multifunctional cooking appliances is growing dramatically around the world, and the UK is no different.

“More and more distributors are coming on board with us. The VarioCooking Center is market leader in its sector because it provides the most energy efficient, flexible, easy to use, space saving and fast cooking solution.”