NSF — the product testing and certification specialist best known for its influential role in the North American foodservice market — is stepping up its activities in the UK.
The organisation provides certified standards for catering equipment design, allowing manufacturers to independently demonstrate the food safety aspects of their products and creating a benchmark for end-users to refer to when sourcing products.
NSF believes its certification can be a great differentiator for equipment manufacturers operating in the UK by helping them to validate the hygienic design principles of their kit.
“Certification demonstrates that a manufacturer is supplying a better performing product to the end-user and helps manufacturers differentiate themselves here in the UK and potentially in Europe,” said Chris Pratsis, business development director at NSF.
“The key thing for us is that this isn’t just a UK initiative, it is a European initiative, and increasingly it will also provide an opportunity to help manufacturers gain competitive advantage in the different European export markets as well.”
NSF currently has 27 equipment manufacturers listed in the UK, but globally there are 3,000 suppliers that have gained its food safety certification.
The company plans to augment its engagement with manufacturers by communicating the value of specifying certified products to end-user procurement teams and design consultants.
“We will work to educate those communities to use the right standards as part of the specification process to the point where there is a differentiated market place,” added Pratsis. “And the opportunity then is for manufacturers to step up and give themselves an edge in that procurement process.”